Spotlight
News
Article - 06/10:
Exhibitor Magazine
A Novel Approach - Editorial Advisory Board Top Pick List*
* one of only two titles to make both their 2009 and 2010 board-selected Summer Reading Lists
Speaking Engagement - 06/29/10:
CEMA Summit (Corporate Event Marketing Association)
"The Secrets in Working with Sales"
Article - 06/10:
CBC Magazine
The Power of Pre-Event Mailers
Article - 05/10:
CBC Magazine
Event Marketers "Lead" The Way
Article - 04/10:
CBC Magazine
Making The Most of Events Can Bost ROI
Article - 01/10:
Corporate Event Magazine
The ABC's of EventBLTs
Article - 06/09:
Exhibitor Magazine
2009 Summer Reading List - Read All About!
Article - 06/09:
MPI One+ Magazine
Halfway There - Attracting Companies and People to Your Event or Destination in a Down Economy
Article - 02/09:
Plan Your Meetings
Making Cents: 152+ Ways to Stretch Your Planning Dollars
Article - 01/09:
The Travel P.R. Report
Event Success
Article - 11/08:
Golf Event Magazine
Meetings and Golf: Boost attendance by hitting the links
Speaking Engagement - 10/02/08:
Exhibitor Magazine - FastTrak
Half-Day Workshop: GPS "Global Position Strategy" - Paving the Way for Your Message, co-presenter Brian Vanden Broucke, Articulate Creative
Thursday, October 2, 2008 - 1:00 PM - 4:00 PM
Article - 08/08:
Exhibitor Magazine
Trash Proof Press Kits: Procore
Webinar - 04/23/08:
Meetings: Keys to Rein in Spend, Management and Exposure
Hosted by Procurement.travel and ProMedia.travel
Sponsored by: StarCite
Co-panelists: Marie McErlean Hunter, Managing Director, Lehman Brothers and Debi Scholar,
CMM, CMP CTE, Co-Chair, National Business Travel Association Groups & Meetings Committee Director
Speaking Engagement - 3/9/08:
Exhibitor Show 2008
Half-Day Workshop: GPS "Global Position Strategy" - Paving the Way for Your Message
Sunday, March 9, 2008 - 1:00 PM - 4:30 PM
Speaking Engagement - 10/07:
Association of Fundraising Professionals
"Using Event Marketing to Deliver Your Message."
Tuesday, October 16 11:45a to 1:30p
Wyndham Hotel - San Jose, CA
co-presenter: Lance Lew, Community & Event Marketing Director at NBC11
Article - 8/28/07:
BizBash
From "Planner" to "Strategist"
Blog - 8/2/07:
Getting Personal with Event Marketing
AYKYA - Helping Entrepreneurs Succeed
Blog - 8/2/07:
PR Meets Marketing
Event Marketing: Five Ways to Enhance PR Events
Article - 7/07 - 8/07:
Fabric Magazine
Hung Up on Fabric
Speaking Engagements - 5/07 & 10/07:
Exhibitor FastTrak
AUTHORS EXECUTIVE SERIES: Moving Events Up the Food Chain (406)
Wednesday, May 16, 2007 3:00pm - 4:30pm, Boston, MA
Tuesday, October 2, 2007 1:15pm - 2:45pm, San Francisco, CA
HALF-DAY WORKSHOP: GPS: "Global Position Strategy" - Paving the Way for Your Message (S305)
Thursday, May, 17 1:00pm - 4:30pm
Speaking Engagement - 8/07:
Event Solutions 2007 - Idea Factory, Miami, FL
Your Brand Message is a Treasure Chest... Just Open It!
Thursday, August 23, 2007. 8:00am - 9:30am
Article - 8/07:
Event Solutions Magazine
Consistent Success: Uncover the Power of your Brand Message
Article - 7/07:
BtoB Magazine
Event Marketing: Expert Advice
Event branding: Short-term action, long-term value
Speaking Engagement - 7/23/07:
CEMA (Corporate Event Marketing Association)
Successful Strategies to Influence Management, Panel Discussion
Monday, July 23, 2007, Hilton Torrey Pines, La Jolla, CA
Article - 3/07:
Meetings and Conventions Magazine
Words to Plan By, M&C reviews three industry how-to books
Article - 3/07:
Event Solutions Magazine
Magic Numbers, Fresh Method Could Take 'Voodoo Science' out of ROI
Podcasts - 3/07:
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As heard on MeetingsRadio with Bill Wullf, CMP
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Speaking Engagement - 3/07:
Exhibitor Show,
Las Vegas
HALF-DAY WORKSHOP: GPS: "Global Position Strategy" - Paving the Way for Your Message (S305)
Date and Time: Sunday, March 25, 1:00pm - 4:30pm
Track: Marketing & Communications
AUTHORS EXECUTIVE SERIES: Moving Events Up the Food Chain (M406)
Date and Time: Monday, March 26, 10:00am - 11:30am
Track: Corporate Events
Speaking Engagement - 10/10/06:
NACE - National Association of Catering Executives - San Francisco Chapter
Get a Taste of the EventBLT - A "Corporate marketers approach" on creating a great event
5:30PM - 8:30PM
Le Meridien San Francisco, 333 Battery Street
$45.00 Members, $55.00 Guest
Article - 9/06:
The Event Organizers e-Journal - Acteva
Events - An Investment Today and for the Future
Article - 8/06:
Event Solutions Magazine
Leads to Deals - Event Marketing is all about Sales
Article - Summer/Fall 06:
FDU Magazine
Community Close-Ups
Book Clubs & Libraries - Summer 06:
Forbes Book Club
Western Libraries - Business Library
Speaking Engagement - 8/23/06:
Event Solutions Idea Factory 2006: Events - Education - Expo
Colorado Convention Center, Denver, CO
Those Dirty Little Words: "Let's Do a Great Event" - An Integrated Approach To Event Marketing
3:15pm - 4:45pm, Wednesday 8/23
Corporate Track - Marketing
Association Track - Marketing
Article - 7/06:
Biz Bash
Making the Case for Event Spending
Article - 7/06:
Biz Bash
5 Tips for Getting Bigger Budgets, How to argue for spending more on aggressive event marketing campaigns.
Article - 6/06:
Selling Power Magazine
Packed with Payback, How to plan an energizing annual sales meeting that will get your sales force moving
Article - 6/06:
The Event Organizers eJournal - Acteva
The All-Mighty Marketing Plan
Article - 6/06:
Crain's Chicago Business - Beyond Business Meeting Planners Guide
Article - 4/06:
B2B Marketing Trends
The Event Marketing Mantra - Shorten The Sales Cycle
Article - 4/06:
IndyStar.com
Career Tools
Article - 4/06 & 3/06:
Meetings MidAmerica, Meetings South, Meetings West
Getting the Words Out -- Using newsletters is an efficient attendance-booster
Article - 3/06:
Niche Magazine - The Magazine for Progressive Retailers
Book Review
Article - 3/06:
Inventory Counts - The Distribution Team
Review - 3/06:
Bookviews - My Picks of the Month, March 2006 by Alan Caruba
Getting Down to Business
www.bookviews.com
And, since much of what influences sales these days occurs during various events, The
Event Marketing Handbook: Beyond Logistics and Planning ($22.95, Kaplan Publishing) will
prove very useful for anyone who wants to learn how best to integrate events into the
marketing mix, generating solid leads before, during and after an event, and leverage
vender relationships to get the most out of your budget. Allison Saget has provided the
key to how organizations can reach their sales goals and this book will prove very
useful to those for whom events are a significant part of their marketing program.
Article - 3/06:
Meetings Focus - Online Exclusive
An Event Marketing Plan: Understanding your company's goals is paramount to a successful event
Speaking Engagement - 3/14/06:
MPI Greater New York -- Back to Basics Breakfast "Getting Your Message Out & Your People In"
Tues. March 14th from 7:30am - 10:00am
Hilton Times Square, 234 West 42nd Street,
Between 7th & 8th Avenues, New York City
Article - 2/27/06:
DM News
- The Online Newspaper of Record for Direct Marketers
Book Excerpt: Positioning & Messaging
Article - 1/06:
Bringing Home the Bacon, Meetings Industry Soap Box
Article - 1/06:
CONFETTI: AN EVENTFUL READ
Special Events Magazine
Press Release - 11/05:
Event Marketing Guide Provides Powerful Strategies
and Tips to Shorten The Sales Cycle
Renowned Event Marketing Consultant Reveals Secrets on Creating Events that Align
with the Company's Target Strategy
Awards & Recognition
Corporate Event Magazine Award
Corporate EVENT magazine has selected me as a judge at its
Sixth Annual Corporate EVENT Awards, honoring excellence in event-marketing strategy. Billed
as the most coveted award in the corporate-event industry, the results-driven competition draws
domestic and international entrants from countries such as the Germany, Japan, and China. Corporate
events launched between Feb. 1, 2007, and Feb. 1, 2009, are eligible. A corporate event is defined
as a proprietary marketing event at which external customers or members of the media are present.
The deadlines are Feb. 2, 2009, and Feb. 13, 2009.
To enter go to:
http://www.exhibitoronline.com/awards/CEawards/index.asp
HP SmartMeetings powered by StarCite -- 2005 MarCom Creative Awards Winner
The 2005 MarCom Creative Awards Gold Winner for
Website / Streaming Video was won for the introduction of HP's new on-line meeting
and event initiative powered by StarCite's technology solution. The "edu-tainment"
video was a collaborative effort between HP, StarCite, Allison Saget and articulate creative
a NYC-based agency. The media strategy rolled out to over 80,000 HP employees in less than 3 weeks.
The short, compelling full-screen, hi-resolution streaming interactive video was designed
to highlight HP SmartMeetings' ease of use and cost savings, with a direct link to immediate
usage. The streaming video not only won the 2005 MarCom Creative Gold Award for one of the
best Web delivered Streaming Videos, it also won rave reviews from HP users and management.
View the video:
http://www.articulatecreative.com/ - click on 'success stories/online creative - starcite'
Calendar 2006
Book Signings
- Minnesota: February 2, '06, at the MA Apparel Showcase
- San Francisco: Wednesday, March 8, '06, at Barnes & Noble Booksellers,
2550 Taylor at Northpoint in Fisherman's Wharf, 7:00pm - 8:30pm
- East Coast: date to be announced
Webinars
Event
Branding - How To Develop and Execute an Own -
Dominate Strategy contact info@eventblt.com
for details.
Press
Releases
FOR
IMMEDIATE RELEASE - Chicago, November
2005
With marketing
budgets constantly fluctuating and expectations
forever growing, event marketers often face an
uphill battle when it comes to developing an event
strategy that leverages the marketing mix.
Sometimes just trying to build business alignment
and justify participation in an event is an even
greater challenge.
"My strategic approach to event marketing is all
about facilitating, easing, opening, accelerating,
and shortening the sales cycle. That's it! says
event marketing guru Allison Saget." "From an
overview perspective, whether an event is produced
to reach two people or 20,000, there is an
integrated event marketing methodology that I have
developed to get any company to their end goal with
their desired target audience."
In her new savvy guide,
The
Event Marketing Handbook: Beyond Logistics and
Planning
(Dearborn Trade Publishing, paperback, $22.95,
January 2006), seasoned consultant Allison Saget,
discusses how organizations can reach their sales
goals and objectives through her unique
EventBLT™ approach
Brand
Recognition, Lead Generation, and Thought
Leadership. The Event Marketing
Handbook
provides advice and tips on everything from
positioning and messaging, to assessing your target
audience, to integrating press and analyst
relations. While newbies and students will get a
step-by-step approach to planning and managing
events that will effectively meet organizational
objectives, veteran event managers and marketers
will find many new hints for achieving their
company's business goals. Readers will learn first
hand:
- What kind of
creative tools most improve brand
recognition
- How to generate
solid leads before, during, and after an
event
- How speaking
engagements and strategic philanthropy
establishes thought leadership
- How to best
leverage vendor relationships and maximize
budget, booth design, etc.
Allison
Saget is
president of her own event marketing consulting
firm that helps clients reach their key business
objectives through events. An accomplished marketer
and "brand-a-holic," Saget's reputation is
paramount with her ability to achieve measurable
results at tradeshows, conferences, sports
hospitality, partner sponsorship programs, public
relations functions and sales events. In her
20-year marketing career, she has created,
designed, and managed well over 1,000 events, as
well as worked in advertising, television and
direct marketing. Her clients have included such
companies as Harcourt Achieve, Oracle, SAP,
Tektronix, and Cardinal Business Media.
The
Event Marketing Handbook: Beyond Logistics and
Planning
($22.95, 304 pages, paperback, ISBN: 1419515063) is
available at neighborhood and online booksellers or
by calling 800-145-BOOK.
Kaplan
Publishing
is the nation's premier trainer and information
provider for business and financial leaders
committed to profiting from breakthrough ideas.
Kaplan Publishing is a unit of Kaplan, Inc., a
wholly owned subsidiary of The Washington Post
Company (WPO)
CONTACT:
Lisa Schuble, Publicist
708-715-4810
LisaSchublepr@yahoo.com
Katherine Lopaze, Editorial Assistant
Kaplan Publishing, formerly Dearborn Trade Publishing
212-618-2449
katherine.lopaze@kaplan.com
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