Ask The Experts

Example

Challenge

We are a small company and have decided to exhibit at the World of Concrete trade show where multiple conferences collide into one large exhibit floor. I've got about $5,000 dollar for "marketing activities" besides the booth. Any suggestions on how to reach our target audience out of the 70,000 attendees?

Approach

Get in touch your show producers sales rep and explain that you only want to reach attendees in just one of the many conferences that are joined together. Usually called an Executive Forum or Track. To reach about 3000 attendees for a cost of $5,000 negotiated package should include but not be limited to the following.

Brand Recognition

• Logo on Executive Track Signage
  
• Frequent "Thank you" recognition announced by event moderator
  
• Recognition in printed show program guide
  
• Special Recognition logo on Sponsors' page in Daily News (at-show distribution)
  
• Special Recognition logo on Executive Forum page on with direct link to your website
  
• Special Recognition logo link to sponsor's website from electronic mail produced for Executive Track

Lead Generation

• Email blast to Executive Track attendees
  
• Executive Track attendee list access for post-show mailing through third-party mail service provider.
  

Thought Leadership

• Table top Display for sponsor in general session area in addition to booth previously negotiated
  
• Seat-drop literature distribution