|
Contact
Us
|
|
|
|
|
|
|
About the BookOverviewAuthor Info Templates Where To Buy Corporate Orders OverviewEvent veterans and novices, as well as marketing, sales and executives will find comprehensive advice on how their organization can reach their desired sales goals and objectives with events through the EventBLT™- an approach that integrates Brand Recognition, Lead Generation, and Thought Leadership."The Event Marketing Handbook is a must - read for all those in the marketing discipline - especially those who own their company's event strategy and results." Christopher Burns, IBM, WW Channel Strategy and Development. EventBLT™ centers around two important themes: extending the brand and shortening the sales cycle. The book provides advice and tips on everything from positioning and messaging, to assessing your target audience, to integrating press and analyst relations. In this step-by-step guide, readers will learn how to:
Author InfoAllison Saget is an event marketing "brand-a-holic" with a proven track record in event management, collateral design and production, direct marketing, logo merchandising and broadcasting. Education and hands on experience combine to deliver an integrated event strategy and execution that supports an organization's key business objectives. She has deep expertise in the planning and implementation of external and internal events, tradeshows, conferences, sports & arts hospitality initiatives, partner programs, public relations efforts, executive functions, sponsorships, as well as sales kick-offs with quarterly reinforcements and company meetings. She has multiple experiences working as part of a marketing team that helped take a company to the next level of success. She also has a hard focus on metrics and measurements for ROI related to marketing dollars and how every initiative must reinforce the organization's goals.Contact allison@eventblt.com Templates"The Event Marketing Handbook is the key to learn how to be a strategic event marketer in your organization. The templates alone make this book something every event marketer needs to own." Christy Lamagna, CMP, CMM, President, Strategic Meetings and EventsTo request a template that you've seen in the book, templates@eventblt.com and provide your contact information and the templates you want to receive. Where To BuyAvailable at neighborhood and online booksellers or call 800-245-BOOKAmazon Corporate OrdersGreat for an entire marketing department or sales team! Ask about custom covers or signed copiesTo Order Contact: Kevin Cooper, Special Sales Account Manager Kaplan Publishing 1 Liberty Plaza, 24th Floor New York, NY 10006 (P) 212-618-2414 (F) 212-618-2499 kevin.cooper@kaplan.com Email or Call for Pricing Custom Covers Available By Request - Kaplan will customize book jackets with your logo and company name to use as gifts and giveaways. Prices upon request. Shipping: Customer pays shipping. Shipments are via UPS Ground unless otherwise specified. Orders over 150 lbs. will be shipped via best direct service unless otherwise specified. Terms: Net 30 as long as accounts are in good standing. Major credit cards accepted. |
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 2006 Allison Saget. All rights reserved. info@eventblt.com | ||||||||||||||||